My friend and neighbor Elizabeth and I took turns making juice for each other in our kitchens in October of 2011. We took turns making juice daily because making great juice takes time and effort. One day I was waiting on her to deliver my juice and I thought to myself how unbelievable it was to have cold-pressed juice delivered to my doorstep. No sourcing mountains of produce, no prepping vegetables, no messy juice extraction and no clean-up… Just delicious cold-pressed juice delivered to my door. How could we make great, healthy juice convenient?
Our first customer was easy. My friend Mollie Brennan (thanks Mollie!) asked me to make my juice for her, too. We said yes indeed with one condition. She had to drink one juice each day Monday through Friday. We made the juice each day and delivered it right to her office. Our condition was based on the power of repeating healthy choices. One juice is great, but 5 juices in a week is a game changer for your health and well-being.
The rest is history as our Weekly Juice program grew to nearly 80 customers in less than 2 months. Fast forward to 2016, and we’re still growing and growing! We have juice bars in Lexington, Louisville and Cincinnati and over 200 Weekly Juice Customers. In addition to cold-pressed juices we’ve added fresh smoothies, juice cleanses, shots and raw foods to our lineup.
Most importantly, this year we certified organic with the USDA! Our products are made with 100% organic produce. Period. No conventional substitutions. This is one of the most important and meaningful milestones we’ve achieved to date. It supports my mission of making the highest quality, potent juices available. We’re also supporting the growth of local, organic farming in our region through contracts with local USDA Certified Organic farms. We shift all our purchasing to our local partners during the growing season. It take a lot of people to make great juice. We have the best team ever!
Watch below to learn more
about our early days!
Our Core Values
This list was developed by our entire team to create a guidebook for running our business. We incorporate our values into our daily work life and we refer to them when faced with strategic business decisions.
1. Be a student and a teacher.
2. Aim true and stay the course.
3. Elevate yourself and those around you. Iron sharpens iron.
4. Share your best self.
5. Have fun! Skip don’t slip.
6. Respect your body, your neighbors, and the earth through small choices.
7. Nurture partnerships with local farmers and healthy businesses.